{"id":3829,"date":"2024-11-14T20:26:16","date_gmt":"2024-11-14T12:26:16","guid":{"rendered":"http:\/\/mpob.gov.my\/layout-04\/?page_id=3829"},"modified":"2025-04-30T10:12:33","modified_gmt":"2025-04-30T02:12:33","slug":"vision-mission","status":"publish","type":"page","link":"https:\/\/mpob.gov.my\/ms\/vision-mission\/","title":{"rendered":"Vision &#038; Mission"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3829\" class=\"elementor elementor-3829\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c6073f0 e-con-full e-flex e-con e-parent\" data-id=\"c6073f0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-aa9767c e-con-full e-flex e-con e-child\" data-id=\"aa9767c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04af6f4 elementor-widget elementor-widget-text-editor\" data-id=\"04af6f4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Our vision<\/strong><\/h3><p>To become a Nobel Laureate-producing research and development institution, providing leadership and impetus for the development of a highly diversified, value-added, globally competitive and sustainable oil palm industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e6673e elementor-widget elementor-widget-text-editor\" data-id=\"5e6673e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Our mission<\/strong><\/h3><p>To enhance the well-being of the Malaysian oil palm industry through excellent research &amp; development and services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<script>\n\t\t\t\t(function($) {\n                    \"use strict\";\n\n                    var target = $('.elementor-element-aa9767c');\n\n                    \n                    var EaelParallaxElement = {\n\n\t\t\t\t\t\tinit: function() {\n\t\t\t\t\t\t\telementorFrontend.hooks.addAction('frontend\/element_ready\/global', EaelParallaxElement.initWidget);\n\t\t\t\t\t\t},\n                        responsiveParallax: function(){\n                            var android = 1,\n                       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EaelParallaxElement.responsiveParallax(),\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t}\n\n\t\t\t\t\t};\n\n\t\t\t\t\t$( window ).on('elementor\/frontend\/init', EaelParallaxElement.init);\n\n                    \t\t\t\t}( jQuery ) );\n\t\t\t<\/script>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e7d0f56 e-con-full e-flex e-con e-child\" data-id=\"e7d0f56\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<script>\n\t\t\t\t(function($) {\n                    \"use strict\";\n\n                    var target = $('.elementor-element-e7d0f56');\n\n                    \n                    var EaelParallaxElement = {\n\n\t\t\t\t\t\tinit: function() {\n\t\t\t\t\t\t\telementorFrontend.hooks.addAction('frontend\/element_ready\/global', EaelParallaxElement.initWidget);\n\t\t\t\t\t\t},\n    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1.3,\n\t\t\t\t\t\t\t\tkeepImg: true,\n                                disableParallax: EaelParallaxElement.responsiveParallax(),\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t}\n\n\t\t\t\t\t};\n\n\t\t\t\t\t$( window ).on('elementor\/frontend\/init', EaelParallaxElement.init);\n\n                    \t\t\t\t}( jQuery ) );\n\t\t\t<\/script>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3b08c60 e-con-full e-flex e-con e-child\" data-id=\"3b08c60\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6de774a elementor-widget elementor-widget-text-editor\" data-id=\"6de774a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>R&amp;D Strategies<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9bd2a0 elementor-widget elementor-widget-eael-interactive-circle\" data-id=\"c9bd2a0\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"eael-interactive-circle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div id=\"eael-interactive-circle-c9bd2a0\" class=\"eael-interactive-circle\" data-tabid=\"c9bd2a0\">\n\t\t\t                <div class=\"eael-circle-wrapper eael-interactive-circle-preset-1 eael-interactive-circle-event-click eael-circle-responsive-view\" data-appearance=\"eael-interactive-circle-animation-0\" data-autoplay=\"0\" data-autoplay-interval=\"2000\">\n                    <div class=\"eael-circle-info\" data-items=\"3\">\n                        <div class=\"eael-circle-inner\">\n\t\t\t\t\t\t\t                                <div class=\"eael-circle-item elementor-repeater-item-acf106f\">\n                                    <div aria-controls=\"eael-interactive-1\" tabindex=\"0\" class=\"eael-circle-btn active\" id=\"eael-circle-item-1\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<!-- Start URL support -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eael-circle-btn-icon \">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eael-circle-icon-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eael-circle-btn-txt\">High Income<\/span>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                                        \t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- End URL support -->\n                                        \n                                    <\/div>\n                                    <div id=\"eael-interactive-1\" aria-labelledby=\"eael-circle-item-1\" class=\"eael-circle-btn-content eael-circle-item-1 active\">\n                                        <div class=\"eael-circle-content\">\n\t\t\t\t\t\t\t\t\t\t\t<p>Research &amp; activities using modern technologies, good plantation management practices and integrated farming, aimed at increasing income of oil palm producers.<\/p>                                        <\/div>\n                                    <\/div>\n                                <\/div>\n\n\t\t\t\t\t\t\t                                <div class=\"eael-circle-item elementor-repeater-item-788b372\">\n                                    <div aria-controls=\"eael-interactive-2\" tabindex=\"0\" class=\"eael-circle-btn \" id=\"eael-circle-item-2\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<!-- Start URL support -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eael-circle-btn-icon \">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eael-circle-icon-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eael-circle-btn-txt\">Sustainable Development<\/span>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                                        \t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- End URL support -->\n                                        \n                                    <\/div>\n                                    <div id=\"eael-interactive-2\" aria-labelledby=\"eael-circle-item-2\" class=\"eael-circle-btn-content eael-circle-item-2 \">\n                                        <div class=\"eael-circle-content\">\n\t\t\t\t\t\t\t\t\t\t\t<p>Research &amp; development activities focusing on community &amp; environmental conservation alongside economic aspects of sustainability<\/p>                                        <\/div>\n                                    <\/div>\n                                <\/div>\n\n\t\t\t\t\t\t\t                                <div class=\"eael-circle-item elementor-repeater-item-59a36b1\">\n                                    <div aria-controls=\"eael-interactive-3\" tabindex=\"0\" class=\"eael-circle-btn \" id=\"eael-circle-item-3\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<!-- Start URL support -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eael-circle-btn-icon \">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eael-circle-icon-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eael-circle-btn-txt\">Value Addition<\/span>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                                        \t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- End URL support -->\n                                        \n                                    <\/div>\n                                    <div id=\"eael-interactive-3\" aria-labelledby=\"eael-circle-item-3\" class=\"eael-circle-btn-content eael-circle-item-3 \">\n                                        <div class=\"eael-circle-content\">\n\t\t\t\t\t\t\t\t\t\t\t<p>Production of novel palm-based products with high value addition for consumer and industrial uses through downstream activities<\/p>                                        <\/div>\n                                    <\/div>\n                                <\/div>\n\n\t\t\t\t\t\t\t\n                        <\/div>\n                    <\/div>\n                <\/div>\n\n\t\t\t\n        <\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<script>\n\t\t\t\t(function($) {\n                    \"use strict\";\n\n                    var target = $('.elementor-element-3b08c60');\n\n                    \n                    var EaelParallaxElement = {\n\n\t\t\t\t\t\tinit: function() {\n\t\t\t\t\t\t\telementorFrontend.hooks.addAction('frontend\/element_ready\/global', EaelParallaxElement.initWidget);\n\t\t\t\t\t\t},\n                        responsiveParallax: function(){\n                            var android = 1,\n                                ios = 1;\n                            switch( true || 1 ){\n                                case android && ios:\n                           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       \t\t\t\t}( jQuery ) );\n\t\t\t<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our vision To become a Nobel Laureate-producing research and development institution, providing leadership and impetus for the development of a highly diversified, value-added, globally competitive and sustainable oil palm industry. Our mission To enhance the well-being of the Malaysian oil palm industry through excellent research &#038; development and services. R&#038;D Strategies High Income Research &#038; &#8230; <a title=\"Vision &amp; Mission\" class=\"read-more\" href=\"https:\/\/mpob.gov.my\/ms\/vision-mission\/\" aria-label=\"Read more about Vision &amp; Mission\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3829","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/mpob.gov.my\/ms\/wp-json\/wp\/v2\/pages\/3829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mpob.gov.my\/ms\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mpob.gov.my\/ms\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mpob.gov.my\/ms\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mpob.gov.my\/ms\/wp-json\/wp\/v2\/comments?post=3829"}],"version-history":[{"count":36,"href":"https:\/\/mpob.gov.my\/ms\/wp-json\/wp\/v2\/pages\/3829\/revisions"}],"predecessor-version":[{"id":9784,"href":"https:\/\/mpob.gov.my\/ms\/wp-json\/wp\/v2\/pages\/3829\/revisions\/9784"}],"wp:attachment":[{"href":"https:\/\/mpob.gov.my\/ms\/wp-json\/wp\/v2\/media?parent=3829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}