{"id":1375,"date":"2024-11-08T20:57:42","date_gmt":"2024-11-08T12:57:42","guid":{"rendered":"http:\/\/mpob.gov.my\/layout-04\/?page_id=1375"},"modified":"2025-09-26T08:54:24","modified_gmt":"2025-09-26T00:54:24","slug":"pdas-2","status":"publish","type":"page","link":"https:\/\/mpob.gov.my\/ms\/pdas-2\/","title":{"rendered":"Product Development & Advisory Services Division"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Division Management Profiles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n \n \n \n \n \n \n <\/colgroup>\n \n\n \n\n \n \n \n \n \n \n \n \n \n \n
Name<\/th>Position<\/th>Email<\/th>Phone No.<\/th><\/tr>\n<\/thead>\n
Dr. Sivaruby Kanagaratnam<\/a><\/td>Director of Product Development & Advisory Services Division<\/td>sivaruby@mpob.gov.my<\/td>+603-8769 4589 \/ +603-8925 9952<\/td> <\/tr>\n
Dr. Azmil Haizam Ahmad Tarmizi<\/a><\/td>Head of Analytical and Quality Development Unit<\/td>azmil_haizam@mpob.gov.my<\/td>+603-8769 4214 \/ 4437<\/td> <\/tr>\n
Dr. Kanga Rani Silvaduray<\/a><\/td>Head of Nutrition Unit<\/td>krani@mpob.gov.my<\/td>+603-8769 4216<\/td> <\/tr>\n
Norazura Aila Mohd Hassim<\/a><\/td>Head of Food and Feed Technology Unit<\/td>azuraaila@mpob.gov.my<\/td>+603-8769 4594<\/td> <\/tr>\n
Dr. Yeoh Chee Beng<\/a><\/td>Head of Section, Analytical Research<\/td>cbyeoh@mpob.gov.my<\/td>+603-8769 4436<\/td> <\/tr>\n
Dr. Raznim Arni Abd Razak<\/a><\/td>Head of Section<\/td>raznim@mpob.gov.my<\/td>+603-8769 4973<\/td> <\/tr>\n
Dr. Leow Soon Sen<\/a><\/td>Head of Section, Food Technology<\/td>ssleow@mpob.gov.my<\/td>+603-8769 4447<\/td> <\/tr>\n
Dr. Voon Phooi Tee<\/a><\/td>Head of Section, Lipid Nutrition<\/td>vptee@mpob.gov.my<\/td>+603-8769 4978<\/td> <\/tr>\n
Dr. Radhika Loganathan<\/a><\/td>Head of Section, Diet & Lifestyle<\/td>radhika@mpob.gov.my<\/td>+603-8769 4274<\/td> <\/tr>\n
Dr. Sitti Rahma Abd Hafid<\/a><\/td>Head of Section, Phytonutrient<\/td>ctrahma@mpob.gov.my<\/td>+603-8769 4566<\/td> <\/tr>\n <\/tbody>\n <\/table>\n \n \n \n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tMore Information<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n \n\n
\n
\n
\n \n <\/div>\n <\/div>\n
\n

\n Analytical and Quality Development Unit <\/h3>\n \t\t \t

Ensures the quality and safety of palm oil products by developing advanced analytical techniques, validating methods, and setting contaminant limits to meet global food safety standards, while supporting MPOB\u2019s mission to uphold international quality expectations through state-of-the-art laboratory facilities.<\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n \n\n
\n
\n
\n \n <\/div>\n <\/div>\n
\n

\n Food and Feed Technology Unit <\/h3>\n \t\t \t

Advances the use of palm oil and its by-products through innovative research in food applications and animal nutrition, focusing on developing trans-fat-free products, fortified foods, and sustainable feed formulations, supported by specialized pilot plants, laboratories, and animal study facilities.<\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n \n\n
\n
\n
\n \n <\/div>\n <\/div>\n
\n
\n Nutrition Unit <\/h6>\n \t\t \t

To generates scientific evidence on the nutritional benefits of palm oil and its phytonutrients through clinical and pre-clinical studies, focusing on lipid metabolism, antioxidants, and health effects, while serving as a reference center equipped with advanced research and clinical facilities to support public health and industry needs.<\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Achievements<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
Publication<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
TOT\/TOS<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
Awards<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

PDAS Product Development & Advisory Services (PDAS) Division is one of the R&D divisions within MPOB, responsible for providing scientific and breakthrough technologies to sustain the Malaysian palm oil industry. Divided into three units, PDAS is entrusted to embark on and strengthen R&D activities, leverage innovation, and transfer technologies. MPOB\u2019s Analytical and Quality Development, Nutrition, … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1375","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/mpob.gov.my\/ms\/wp-json\/wp\/v2\/pages\/1375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mpob.gov.my\/ms\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mpob.gov.my\/ms\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mpob.gov.my\/ms\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mpob.gov.my\/ms\/wp-json\/wp\/v2\/comments?post=1375"}],"version-history":[{"count":125,"href":"https:\/\/mpob.gov.my\/ms\/wp-json\/wp\/v2\/pages\/1375\/revisions"}],"predecessor-version":[{"id":33212,"href":"https:\/\/mpob.gov.my\/ms\/wp-json\/wp\/v2\/pages\/1375\/revisions\/33212"}],"wp:attachment":[{"href":"https:\/\/mpob.gov.my\/ms\/wp-json\/wp\/v2\/media?parent=1375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}